The Kitchen

Thought I'd share two contrasting e-mails with you. Here's the first one, from one of our frequent customers:

Can you add more of the resistant starch to your recipe than you do? I would love to eat a pasta that had little or no calories as a diet plan!

This is a reasonable request, and I wish we could satisfy it. Unfortunately, there are some hard technological limits even for us, and after a certain point of adding more fiber texture imperfections do start to arise. Also, and perhaps more importantly, the fiber we use is not cheap. Adding more would make our products cost-prohibitive to a lot of people.

Now here's the second e-mail:

Have you considered decreasing the fiber amount a bit? Say, maybe to 10 grams of fiber per serving? Don't get me wrong -- it is still a great product (otherwise I wouldn't have blogged about it) However ... Considering how little fiber the average American consumes, 18 (or more) grams at once can lead to bloating and intestinal discomfort.

You can't please everyone all of the time! As I replied to this e-mail, I would note that bloating and discomfort are really much less of a concern with our resistant starch than with cellulose, inulin, or almost any other fiber on the market, including those found in fruits & veges. This is because while the bacteria in your gut will ferment most fiber in the proximal colon, which gives of gas and causes bloating, our resistant starch is so resistant that even the bacteria can't break it down until the distal colon, at which point it's almost "out of the system" and therefore won't cause any distress. You can find more info on our technology page.

I think if people are calling for both more and less you must be pretty close to the center :)

Another great TV spot featuring FiberGourmet appeared on WPIX in NY today - check it out here.

Thanks again to Lisa, and everyone over at Women's Health Mag for getting the word out about the highest-fiber, lowest-calorie pasta on the planet! :)

If any of you were watching Good Morning America at about 8:38 this morning, you would have seen the following spot on our FiberGourmet Light Pasta:

Our 26 seconds of fame! Now that's a nice engagement present :)

FiberGourmet is running its biggest sale of the year! Here's the story:

A few months ago I met an incredible woman, B. She’s beautiful, intelligent, warm – I could go on forever, but the important thing is that I fell in love with her. Last week I asked her for her hand in marriage and, wonder of wonders, she said yes. This put me in such a euphoric mood that I wanted to share it with all of our customers in the form of a huge sale on FiberGourmet’s entire line of reduced-calorie, high-fiber products.

To take advantage of the discount, simply go to our website and enter the coupon code SheSaidYes at checkout to save 15% on your our order! But hurry, the “honeymoon” for this sale ends on Thursday night at 11:59 PM.

Euphorically yours,
Ari
VP, FiberGourmet

P.S: You can congratulate the bride by signing our guestbook.

Want some of our light crackers at a low, low price? You're in luck. Before we did our first full-scale production we had to do a few trial runs where we worked out the kinks. We have a few cases left-over from the last of those productions, and they're cluttering up our office.

Available in Nacho flavor only. The crackers are packed in either 30g or 45g clear-film plastic bags (should say which on the outside of the box), which are then bulk-filled in 10-lb boxes. An equivalent amount of our normal crackers would run well over $100, but we're offering these at a super-low discounted price of just $35, plus shipping. Only a few cases are available, though, and first-come, first-serve.

Since these are not fully up to spec, caveat emptor and no backsies. Buy them here.